Market research and business case development for affordable green housing financing in India
Athena’s business case for affordable green housing finance in India assesses market demand for green housing features among the affordable housing segment in India. Working with the Affordable Housing Institute, the market research involves gauging awareness, perception and attitudes towards green homes. It also looks at willingness to pay for green features among households in the affordable segment through a survey. This survey then feeds into a business case for the design of a green home loan product suited to the needs of target segment. The research also includes a regulatory and policy analysis to understand the overall ecosystem and incentive mechanisms for green housing in India.