A Guide for Corporations Seeking to Engage with India’s Start-Up EcoSystem
India is witnessing tremendous growth in entrepreneurial activity in the start-up and social venture sectors, both of which comprise small and growing businesses (SGBs). The need to remain competitive in a highly dynamic market landscape is as relevant for SGBs as it is for corporates. Driven by the need to constantly innovate, corporates are now keen to foster and gain exposure to innovation through their engagements with SGBs. For some corporates, these kinds of engagements are now crucial components of their strategies to identify and understand disruptive innovations and thereby stay ahead of the market. When engaging with social ventures, corporates tend to be driven by their corporate vision to contribute to socially relevant causes in a sustainable and effective way.