SME
Trade
Design of Juba-Nimule Growth Hub Program
TradeMark East Africa (TMEA)

How can we propel South Sudan's development by creating a trade corridor?

South Sudan's political instability, humanitarian crisis and poor investment in increasing productive capacity, means it needs to diversify its exports and facilitate ease of doing business. Athena completed an assessment to identify key sectors for growth and trade development. This focused on the high potential Nimule-Juba corridor. It also involved in-depth diagnostic work to identify the market constraints within the selected sector. Utilizing the Markets for Poor (M4P) Approach, it incorporated awareness of gender and political sensitivities to align with South Sudan's development agenda. The intervention design also considered underlying causes rather than symptoms of weak market performance to realize large-scale systemic change.