Public Health
Evaluating Media's Ability to Influence Sanitation Behaviors
BBC Media Action

BBC Media Action has commissioned Athena Infonomics, in consortium with Evalueserve, to rigorously evaluate the impact of Life Navrangi, a seven-episode YouTube drama series that seeks to improve knowledge, affect attitudes, build efficacy, and influence sanitation behaviors related to fecal sludge management (FSM).

The study entails a randomized control trial (RCT), combined with a difference-in-differences (DiD) analysis, to assess the change in knowledge, attitude, behavioral intent, interpersonal communication, and risk perception related to FSM behaviors, and determine the extent to which Life Navrangi precipitated any observed changes within key indicators. The study design also incorporates an encouragement and enablement plan, along with a placebo stimulus for the control group in order to isolate the impact of Life Navrangi's content on the target audience.

To learn more about this work, please contact Dr. Francis Xavier Rathinam at

Image Source: BBC Media Action