Jeevanlata (Jaya) is a Digital Marketing professional based in Delhi, India, with over seven years of experience in SEO, performance marketing, content strategy, and marketing automation. She holds a B.Sc in Life Sciences, a foundation that informs her data-driven and analytical approach to marketing, before building her career across B2B and B2C brands in SaaS, telecom, e-commerce, and HR technology.

At Athena, Jaya leads digital marketing initiatives, bringing together her expertise in organic growth, paid media, and AI-powered marketing tools to strengthen the organisation's digital presence and reach. She is deeply curious about the intersection of technology and communication, and stays at the forefront of emerging tools in AI, generative search, and marketing analytics. Outside of work, she enjoys discovering new digital tools and thinking about how great storytelling can make complex ideas accessible to wider audiences.